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FOX helps GMC Reveal the Hummer across the FOX Portfolio
The Power of FOX
Media hits for GMC last week…Interest in Hummer EV Search Queries
FOX World Series & Hummer EV EDO ANALYSIS
Hummer EV’s POD Takeover Spot during FOX World Series-Game 1 on 10/20 Drove Substantial Online Search
with Hummer EV compared to someone who saw a typical GMC truck ad elsewhere on television
31.4 AD MULTIPLIER
*Search Engagement Rate Index of 1809, benchmarked against GMC ads airing in Broadcast Total Day Sports/Non-Sports programming
18X
31.4X
Additional Media And Activations
18X AS LIKELY TO ENGAGE ONLINE*
indicates that Hummer EV would require over 31 ad units elsewhere on television to generate the same impact generated by the World Series Game 1 pod takeover airing on 10/20/20
Oct 15
Oct 20
Oct 21
Oct 22
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FOX Business Hummer showcase with Jeff Flock
FOX Sports TNF Pre-Game Reveal
FOX Next "The World's First"
FOX Next "Join"
Source:Google Trends
QR Activation Examples
Breakthrough Media Placements
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